Simplicity in Sophistication

So lately I've been thinking that college kids aren't sophisticated enough. Should university not be a time where people "grow up" and become "adults"? Everyone is still stuck in a high school mentality, making campus nothing more than a giant high school. Materialism exists at its peak, so does social acceptance. These two needs then come together to form a product of congruency. All this, in the country that is based on individualism.

On the other hand, I find that people who have come to understand this - and choose not to participate - seek only the simple things in life. Nature, friendship, happiness, understanding of the world/mind/cultures. They do not seek to be popular, nor to get inebriated on a regular basis. Is it necessary to be sophisticated to appreciate simple things? (This is treading on the need for duality. I'm sure "simple" and "sophisticated" are both relative terms, and I really do not want to start talking about duality and the necessity for poles to exist in order for them to be "poles".)

For the farmers, peasants, less fortunate/educated people in the rest of the world, they do enjoy the simple things. Friendship, toys, family, food, having a good time in general and not wasting their days away. I doubt they are "sophisticated" in a sense that they enjoy wine, discuss why a BMW is better than an Audi, where's the best wood-fired oven pizzeria in town (or even the world.) Why is that? Perhaps ignorance is bliss, but for some part, I also believe it is because they do not choose to participate in the hustle and bustle of the world that's spinning out of control.